Each chapter covers an essential topic, such as social media policy, online conversation monitoring, leadership, valuable and relevant content, and gratitude.
Also included are case studies and links to important tools and articles, all of which will make the reader’s journey to social media success not only easier, but also more accurately targeted.
Table of Contents
1. Determine Your Potential Audience
2. Choose the Social Media Platforms You Will Use Carefully
3. Be Prepared to Deal with Negative Comments and Complaints
4. Put Yourself in Your Audience’s Shoes
5. Listen (Intently) to What Your Audience Is Saying
6. It Is About the Needs of Your Audience
7. Build And Nurture Relationships
8. Treat Others the Way You Would Like to Be Treated
9. Be Human
10. Deliver Quality at All Time
11. Create Valuable and Relevant Content
12. Lead by Example
13. Do Not Fear Your Uniqueness
14. Care, Always
15. The Story You Tell Is Really What Matters
Conclusion: It Is Not a Numbers Game
Tools, Articles and Resources Mentioned in This eBook
"The Little Big Ebook on Social Media Audiences is an easy to read, well organized guide on how to build an honorable online business or blog. I found its tips to be helpful as a blogger myself and the case studies really brought things down to earth."
- Josh Grant, creator of Diabolic Shrimp
"All in all this book is a genuine breath of fresh air in the stuffy atmosphere of me-too books written by social media practitioners who, frankly, have forgotten the most important element of all: people."
- Suzan St Maur, author of How To Write Brilliant Business Blogs and founder of HowToWriteBetter.net
"This Ebook is a treasure trove of information and filled with practical, effective advice that everyone must know and follow."
- John Thomas, Managing Editor and Curator in Chief at Networker Publications
"Cendrine brilliantly combines her talents as journalist and seasoned writer to distill her experience and time-proven methods into a helpful 47 page handbook filled with clear, concise applicable guidance and tips."
- Kelly Hungerford, Head of of Content, Communications and Community at Paper.li
"The book is very easy to read, much like her previous e-book, The Little Big eBook on Blogging: 40 Traffic Generation Tips. Her newest offering takes the reader step-by-step through the social media strategy process, giving case studies along the way to support her statements. She touches on everything from figuring out who your audience is to what platforms to use to defining your voice."
- Mandy Edwards, Social Media Consultant, ME Marketing Services
"If you're new to social media then you need to read this. Cendrine does a great job of explaining the things that are truly important in every social platform."
- Chris Cloutier, Founder, Media Fresh Press
"With her latest E-Book release Cendrine Marrouat proves yet again to anyone who uses social media as an everyday part of their daily work and business life that she is truly one of the premiere voices in her field."
- James Hamel, Freelance Auto Journalist and Car Reviewer
"I have found The Little Big eBook on Social Media Audiences refreshing, helpful and full of great practical ideas."
- Janine Beattie, Co-Founder Female Business Hub and Owner of Optimum Business Support
"Ms. Marrouat is exceptional in her willingness to share resources from other leaders in the industry. It is obvious that her purpose is to help the reader, not feed her ego."
- Roxann Souci, Social Media Specialist and Founder of Fetch Response!
"I never thought I would come across a book that would include life lessons from Genesis, Ghandi and Fifty Shades of Grey all within one cover. But Marrouat has done just that in her entertaining and insightful way."
- Nancy Brommell, Business Advisor, Women's Enterprise Center of Manitoba
- John Thomas, Managing Editor and Curator in Chief at Networker Publications:
- Suzan St Maur, author of How To Write Brilliant Business Blogs and founder of HowToWriteBetter.net:
- Commentrix (Facebook Page):
- Kelly Hungerford, Head of of Content, Communications and Community at Paper.li:
"I just finished reading an early release of Cendrine Marrouat’s eBook, The Little Big eBook on Social Media Audiences and oh how I love this book!
The Little Big eBook on Social Media Audiences: Build Yours, Keep it and Win is a spot-on “how-to-get-started-now” practical guide for anyone trying to understand how to use Social Media to find your audience and build community.
Cendrine brilliantly combines her talents as journalist and seasoned writer to distill her experience and time-proven methods into a helpful 47 page handbook filled with clear, concise applicable guidance and tips.
There’s a lot to love in this book, but here’s what stands out to make this book exceptionally valuable:
1. There is no “arm chair consulting” happening here. For every “Why” in the book, Cendrine follows up with a time-proven “How” tactic highlighting the failure or success of the topic she is covering.
2. All knowledge and insight shared comes from her hands-on experience with her clients or trial, error and success in building her own community. Although tools are mentioned, there is equal time spent on covering communication, customer empathy and content.
3. It’s written true to her online-self and voice: warm, generous, inviting, sprinkled with a nice sense of humor and, most importantly, written with the reader’s best interest in mind.
The Little Big eBook on Social Media Audiences is the perfect compliment to Cendrine’s Little Big eBook on Blogging and is an excellent recommendation for anyone trying to understand what is needed to build a community that will stick with you and grow. It’s an equally valuable guide to understanding where you can improve your own community building efforts.
Thumbs up Cendrine Marrouat! You’ve done it again!"
- Mandy Edwards, Social Media Consultant, ME Marketing Services:
"I was privileged to receive an advanced copy of Cendrine Marrouat’s The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win and after reading it, it will now be placed on my “must-read” book list for anyone starting a business or starting social media marketing for their business.
The book is very easy to read, much like her previous e-book, The Little Big eBook on Blogging: 40 Traffic Generation Tips. Her newest offering takes the reader step-by-step through the social media strategy process, giving case studies along the way to support her statements. She touches on everything from figuring out who your audience is to what platforms to use to defining your voice.
Social media can be very overwhelming for someone who is just starting out. With this book, however, they will find it’s not as hard as it seems. Cendrine provides easy steps and gives you questions to consider. She also gives a list of valuable resources to use, so there really isn’t any need to look elsewhere.
Cendrine gets it and the book illustrates beautifully how to use social media. It’s not all about you or your business – it’s about them, your audience.
Some key statements from the book that stood out to me include…
a. “Determining who the members of your audience are is the most important piece in the business puzzle.” (Ch. 1)
b. “Remember that you do not have to be everywhere. Social networking is a time-consuming activity; and trying to cover too much ground is the sure way to fail.” (Ch. 2)
c. “Acknowledging complaints in a timely fashion, avoiding censoring comments, and publishing heartfelt apologies will do more for your brand than you can imagine. And you may actually turn some of the complainers into advocates.” (Ch. 3)
d. “Say less, and show more.” (Ch. 5)
e. “The more interest you show in people, the more they will pay attention to you.”(Ch. 7)
f. “The more humanity you show in your social media strategy, the more audiences will be attracted to you!” (Ch. 9)
g. “…bragging about the greatness of your products and services instead of letting your deeds and others speak for you is a sure way to sabotage your strategy.” (Ch. 10)
h. “When you know who you are helping and how uniquely you can help them, you change perceptions. You create real value and give your ideas a winning edge.” (Ch. 11)
i. “Remember that your greatness will never be measured by the amount of money you make or the number of clients you have or items you sell. People will never respond to you more positively than when you seek to make your impact felt at the human level.” (Ch. 12)
The statement that resonated with me the most is from the conclusion of the book, “Social media is not a numbers game. The size of your audience does not matter. What matters, though, is the people who are part of it.” This sums up the entire book. Your audience are the ones who matter.
Now go out and read the book. You’ll be glad you did!